From Joe's Desk
Hey Reader,
You hear the word "craft" thrown around a lot in our industry. It gets attached to everything from design thinking to code reviews. But in the actual work of websites, craft shows up in the details nobody sees — the redirect that resolves on the first try, the data import that validates clean, the production freeze that goes smoothly because the preparation was thorough.
This week our team deployed 36 landing pages across 24 coordinated sites for one client, completed data migrations for another client, and locked down two therapy practice websites for a third. All of it required getting hundreds of small things exactly right. That's what craft looks like in practice. It's not about perfection for its own sake—it's about understanding that every redirect that works is a visitor who doesn't bounce, every data import that validates is a subscriber relationship that stays intact, and every link that leads somewhere means someone's going to have a better day using your website.
— Joe
Co-founder, Johns & Taylor
This Week Our Team Helped...
Deploy 36 Landing Pages Across an Enterprise Migration
When you're moving a major enterprise presence across 24 web properties, every landing page is a test. This week we deployed the fourth and final batch—36 pages coordinated across multiple sites, complete with properly configured redirects from old URLs and data imports that had to validate perfectly before the migration to a single, unified, flagship property.
In parallel, we completed content and code migrations for two therapy practice websites, executed their production freezes, and locked down all design decisions so the team could move into final QA with confidence. For our community health organization client, we kicked off their new website project and delivered a homepage hi-fi mockup while their content migration strategy went live.
Enterprise content work moves fast when the foundation is solid. Migrations, redesigns, and major platform shifts all lean on the same principle: build your content strategy, map your structure, test everything. That's where our Content Operations practice lives—in the details that make launches successful.
Quick Tip
Build Your Redirect Map Early: When you're migrating a website, configure your redirects before you flip the switch—not after. A broken redirect doesn't just create a 404; it breaks trust with visitors and erases search engine equity in an instant. One bad link can undo months of SEO work. Test every single redirect in a staging environment. Then test them again. Your future self will thank you.
Links Worth Your Time
On the Podcast
We talk about patience in project work. Knowing when to push forward and when to wait for the right moment—it's the difference between launching and crashing.
From the J&T Blog
Your launch date isn't the finish line—it's the starting line. The first 90 days after a website goes live determine whether you've built momentum or momentum has stalled. Here's how to sustain it.
Read the full post →Need UX Guidance Without the Big Project Commitment?
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