From Joe's Desk
Hey Reader,
There's a moment in every web project I look forward to more than the launch itself. It's the moment all the scattered work—wireframes, content spreadsheets, design mockups, stakeholder feedback—suddenly snaps together into something that looks and feels like a real website.
That happened twice for us last week. A therapy practice saw twelve page templates come to life in a single sprint. And a health services nonprofit gave us design direction approval, which is the formal way of saying, "Yes, this is where we're headed." Both teams trusted the process, stayed engaged through the less glamorous middle stages, and showed up when it was time to make decisions. That's what Execution Partnership looks like—clients who don't just buy a project and wait for the deliverable, but roll up their sleeves alongside our team to build the thing together.
The middle of a web project is where most people get antsy. The launch is still weeks away, the homepage doesn't have final content yet, and the timeline feels abstract. But I've learned that teams who stay steady through that middle stretch—the ones who keep approving, keep reviewing, keep showing up—end up with better websites, every time.
— Joe
Co-founder, Johns & Taylor
This Week Our Team Helped...
A Therapy Practice Build Its Entire Site Architecture in One Sprint
Our website transformation project for a therapy and wellness practice hit a major milestone last week. The development team built page templates for every major section of the site in a single concentrated sprint—therapy services, practitioner directory, office locations, blog, contact, newsletter signup, and more.
Beyond the templates, we implemented an accordion-style filter system so visitors can find practitioners by specialty, location, and approach. A telehealth option was added to the location filter and got its own landing page—a small detail that matters enormously when you're serving clients who can't always make it to an office. The body copy font size got a significant bump, too. It's one of those changes that nobody specifically requests, but everyone notices once it's in place.
Twelve-plus templates, a content migration milestone, and a taxonomy handoff to the client's leadership. That's what it looks like when months of planning compress into a week of execution. Learn about our Complete Website Transformation service →
Quick Tip
Check your body copy font size. If your website's main text is still set to 14px or 15px, you're making people work harder than they should. Bump it to 18px or even 20px and watch what happens. Larger body text reduces bounce rates, improves time-on-page, and makes your site feel more confident. Readability is accessibility—and accessibility is good business.
Links Worth Your Time
On the Podcast
Why simplicity wins in customer experience—and why the companies getting it right are often the smallest ones in the room. If you've ever wondered whether your organization is overcomplicating things, this episode might confirm your suspicion.
From the J&T Blog
A redesign without a strategy behind it is just rearranging furniture. This post breaks down why so many website overhauls fail to move the needle—and what to do differently next time.
Read the full post →Need UX Guidance Without the Big Project Commitment?
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